embracing seo in 2024 a small business guide

Embracing SEO in 2024: A Small Business Guide

In the ever-evolving digital landscape, search engine optimisation (SEO) remains a critical tool for small businesses to enhance their online presence, attract potential customers, and drive growth.

This guide aims to help small business owners understand the importance of SEO, explore the latest trends for 2024, and develop a comprehensive SEO strategy.

Why SEO is Important for Small Businesses

Increasing Online Visibility

For small businesses, SEO is essential to improve online visibility. A higher ranking on search engines like Google means your business is more likely to be found by potential customers. SEO helps ensure that when someone searches for a product or service you offer, your business appears at the top of the results.

Building Credibility and Trust

Websites that rank higher in search results are often perceived as more credible and trustworthy. By optimising your website for SEO, you are not just improving its ranking but also building a reputation as a reliable source in your industry.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective strategy. It targets users who are actively looking for your products or services online, making it an efficient way to reach potential customers without the high costs associated with other forms of advertising.

Latest SEO Trends for 2024

AI and Machine Learning

Artificial intelligence (AI) and machine learning are increasingly influencing SEO practices. Google’s Search Generative Experience (SGE) uses AI to provide more personalised and relevant search results. This means creating content that aligns with user intent is more important than ever​.

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

Google continues to prioritise content that demonstrates high levels of E-E-A-T. Establishing author entities and leveraging expert insights can enhance your content’s credibility and authority​​​​.

Topical Authority

Creating content clusters that comprehensively cover all subtopics related to your primary focus area helps establish topical authority. This involves producing high-quality, in-depth articles and interlinking them within your website to show search engines the breadth and depth of your content​​.

Video SEO

With the increasing consumption of video content, optimising your videos for search engines is crucial. This includes using relevant keywords in titles and descriptions, creating engaging thumbnails, and adding transcripts to improve accessibility and searchability​.

Get an SEO Audit of Your Website

Importance of an SEO Audit

An SEO audit is the first step in understanding the current state of your website’s SEO. It identifies strengths, weaknesses, and areas for improvement, providing a roadmap for optimising your site.

How to Conduct an SEO Audit

  1. Technical SEO Check: Ensure your website is free of technical issues that could hinder its performance, such as broken links, slow loading times, and mobile-friendliness.
  2. On-Page SEO Analysis: Evaluate the quality of your content, keyword usage, meta tags, and internal linking structure.
  3. Off-Page SEO Evaluation: Assess your backlink profile to ensure your site is getting quality inbound links from reputable sources.

Using tools like Google Search Console, SEMrush, and Ahrefs can help you conduct a comprehensive SEO audit​.

Evaluate Your Local SEO Status

Importance of Local SEO

For small businesses, local SEO is crucial for attracting nearby customers. Optimising for local search ensures your business appears in local search results, Google Maps, and other location-based services.

Steps to Improve Local SEO

  1. Google My Business: Claim and optimise your Google My Business listing with accurate business information, photos, and customer reviews.
  2. Local Keywords: Use location-specific keywords in your content and meta tags.
  3. NAP Consistency: Ensure your business name, address, and phone number (NAP) are consistent across all online platforms.
  4. Local Citations: Get listed in local directories and online review sites to improve your local search visibility​​.

Evaluate Your Competition

Analysing Competitors

Understanding what your competitors are doing can provide valuable insights into your own SEO strategy. Look at their keyword usage, content strategy, backlink profile, and overall online presence.

Tools for Competitive Analysis

Tools like SEMrush, Ahrefs, and Moz can help you analyse your competitors’ SEO strategies. These tools provide detailed reports on keywords, backlinks, and site performance, helping you identify opportunities to outperform your competitors​.

Develop an SEO Strategy

Setting Goals

Begin by setting clear, measurable SEO goals. Whether it’s increasing organic traffic, improving search rankings, or boosting conversions, having specific objectives will guide your strategy.

Keyword Research

Conduct thorough keyword research to identify the terms your target audience is searching for. Use tools like Google Keyword Planner, Ahrefs, and SEMrush to find relevant keywords with good search volume and low competition.

Content Strategy

Create high-quality, valuable content that addresses the needs and interests of your audience. Focus on producing comprehensive articles, blog posts, videos, and infographics that provide in-depth information on relevant topics.

On-Page SEO

Optimise your website’s on-page elements, including title tags, meta descriptions, headers, and images. Ensure your content is well-structured and includes relevant keywords naturally.

Link Building

Build a strong backlink profile by acquiring high-quality links from reputable websites. This can be achieved through guest blogging, partnerships, and creating shareable content that others want to link to​.

Monitoring and Adjusting

Regularly monitor your SEO performance using tools like Google Analytics and Search Console. Track your progress towards your goals and adjust your strategy as needed based on data and insights.


SEO is a powerful tool for small businesses looking to enhance their online presence and attract more customers. By understanding the latest trends and implementing a comprehensive SEO strategy, you can improve your search rankings, build credibility, and drive business growth.

Remember, SEO is an ongoing process, and staying updated with the latest developments will help you stay ahead of the competition.

Sources: Backlinko, Semrush, Search Engine Journal, WordStream.

local seo

Appear higher in local search

Improve the local online visibility of your business & outperform local competitors
Tamsin Jago
May 8, 2024

Bob is fantastic, super helpful. Recently moved my hosting over to him. Had a couple of queries and he fixed everything I needed him to, he went above and beyond. Would high recommend.

Martina Munzittu
April 26, 2024

Bob manages three websites for me and he's brilliant at what he does. Every time I have a question or need help to add or change something, he's always prompt and ready to support. We know how sometimes WordPress can screw things up with updates, or a plugin that stops working, Bob is there fixing it before I even realise there's an issue. He's so reliable and I never have to worry about things breaking. This peace of mind is invaluable.

Jon Kinge
March 28, 2024

Bob has been really helpful in the much needed redesign of our website, and set-up of our new webshop. He has been supportive and quick in responding to any queries we've had since and we would highly recommend him. Thanks Bob! :) Abby & Jon

Training Mentor
December 15, 2023

We use Bob at SushiWP for our website. He comes highly recommended as a reliable and professional web developer. Excellent communication and high quality work.

Paul Weller
December 15, 2023

Brilliant service. Bob is extremely knowledgeable and efficient. He explains everything clearly and delivers results in a timely manner. I highly recommend his services. Thank you!

Lee Downer
December 13, 2022

When creating the website for the Duke of Connaught's Own Club, Bob was tasked with one thing; that when people open our page, the reaction is "Wow, where do I go first". Bob did not disappoint. He has developed a first class site that shows off all that is good about our Club. A very friendly guy and very easy to work with. I cannot recommend him highly enough.

Darcy's Bistro & Bar
October 28, 2022

Nothing is never to much to ask , we are a new business and litrally bob has just helped us lift it of the ground with no stress as you have so many things to think about when opening a new business! .We just gave a few very vague ideas and bob put the whole website together , thank you so much :)

Really really pleased with my new website. I love it! It works brilliantly, most of our clients book online and we always get great comments from them about how good our web site is. Bob was great at listening to what I wanted and how I wanted it to look and work. He goes that extra mile, several in my case as we made quite a few changes along the way. We need to update our web page weekly with new content and Bob made that really easy for us to do and created a video to show us how to do it. I highly recommend him to anyone wanting a brilliant web page. Thanks a million Bob, its so good to have a web page I am really proud of.

barrie bampton
September 23, 2021

We have been dealing with Bob for over 9 years and have found him to be very professional Always on hand for any support if needed Would highly recommend this company

Swanmore Cars Admin
September 16, 2021

Fantastic service from bob from start to finish took time to explained every step and was very patient with me who is not grate with computers and even took time out to come and show me how things worked definitely recommend to anyone for a website

Mark Warr
September 14, 2021

After the 1st lock down we realised we needed a stronger website , Bob came as a recommendation and at the 1st meeting both companies clicked which is so important, At Sushi Wp they listen to our ideas and our vision on how we wanted the site to look and function, over coming issues with site traffic and bespoke development to help us give our customer a great web experience.Great Work Bob and his team

Pip Weller
July 1, 2021

Bob has created our dream website. It's everything we wanted and more! Bob has gone above and beyond and is always gets back to you straight away. Highly recommend SushiWP

Hazel Hopkinson
November 11, 2020

Bob at SushiWP has proved to be invaluable in building my businesses new website! He is not afraid to talk to you personally rather than via email and doesn't blind you with science when discussing the technicalities of the World Wide Web! I would highly recommend this very patient human.

Simply Hog Roast
February 6, 2020

Great firm, very professional and easy to deal with. Great communication, modern and vibrant ideas. Awsome value for money. I can easily recommend SushiWp to everyone looking for a decent website and many more related stuff. I Will be using them again soon. Thank you Bob. Great stuff. Raffa Ziegler Simply Hog Roast

SushiWP has been my website design & development partner for a couple of years now. In that time they replaced my very out-dated website with a streamlined new one that has resulted in a steep increase in orders, thanks mainly to a successful search engine optimisation & marketing campaign that has elevated many of my products onto page one of Google. I'd happily recommend them to anyone!

Orbitpress Limited
February 18, 2019

SushiWP have always been very helpful, friendly and quick to respond to any issues we've had regarding our website or emails, sorting them swiftly so we can get on with our business. We love our latest website design. Orbitpress would definitely recommend them.

Ellie Whitehall
February 18, 2019

I found Bob to be really easy to work with. He really understood my needs and developed a website that I am really pleased with. Any changes have been made quickly and easily. I would definitely recommend SushiWP.

Nik Kershaw
February 15, 2019

Web design and hosting is a completely foreign world to me so I need a company I can trust to guide me through it. SushiWP are that company. They are knowledgeable and creative and any issues that inevitably crop up from time to time are dealt with promptly and with little fuss. I can't recommend SushiWP strongly enough.

Spec Lens
February 15, 2019

SushiWP have served me well in creating and supporting my commercial website. They provide a friendly, professional creative, supportive service.

Sue Adlam
February 14, 2019

The support that I've received from Bob of SushiWP has been totally amazing. I totally trust his integrity as a business owner and he is very personable/easy to chat to. His expertise and advice is always given with generosity and I trust him to offer the right options for me based on what I need and what I can afford. A rare commodity not often found in business - it's good to know that there are experts around that not only know their industry well, but take the trouble to consider how that applies to each individual - a truly bespoke service.

Barnaby Howe
February 14, 2019

Super service and a great website.

Sam Colverd
February 13, 2019

Since Sushi WP rebuilt my website, enquiries have increased and Bob was really helpful in sourcing and testing a great online booking system which has transformed my business! Highly recommended.

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