Anchor Text

HTML component

Anchor text is the clickable text in a hyperlink that leads to another web page either within the same website or to an external site. It is usually highlighted in blue and underlined, making it easily distinguishable from the rest of the text on a page, although its style can be customized with CSS (Cascading Style Sheets) to fit the design of the website.

The primary role of anchor text is to give users and search engines useful information about the content of the link’s destination. For example, if a website has a link with the anchor text “Beginner’s Guide to Gardening,” it indicates that the linked page is likely about gardening basics. This helps users decide whether to click the link based on their interests and needs.

Effective anchor text should be:

  • Relevant and descriptive: It should accurately reflect the content of the link’s destination.
  • Concise: It should be brief yet informative enough to convey the essence of the linked page.
  • Contextual: It should fit naturally within the content surrounding it, enhancing the reader’s experience and understanding.

Search engines use anchor text to help determine the topic of the linked page and how it might be relevant to a user’s search query. This makes it a valuable component of SEO (Search Engine Optimisation). Using precise and relevant anchor text can improve how well a page ranks in search results by associating it with the right keywords and content.

However, misuse of anchor text, such as over-optimisation or “keyword stuffing,” can lead to penalties from search engines, which see it as an attempt to manipulate search results. Therefore, it’s important to use anchor text naturally and ethically to maintain the integrity of your website and provide the best experience for your visitors.

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    Tamsin Jago
    May 8, 2024

    Bob is fantastic, super helpful. Recently moved my hosting over to him. Had a couple of queries and he fixed everything I needed him to, he went above and beyond. Would high recommend.

    Martina Munzittu
    April 26, 2024

    Bob manages three websites for me and he's brilliant at what he does. Every time I have a question or need help to add or change something, he's always prompt and ready to support. We know how sometimes WordPress can screw things up with updates, or a plugin that stops working, Bob is there fixing it before I even realise there's an issue. He's so reliable and I never have to worry about things breaking. This peace of mind is invaluable.

    Jon Kinge
    March 28, 2024

    Bob has been really helpful in the much needed redesign of our website, and set-up of our new webshop. He has been supportive and quick in responding to any queries we've had since and we would highly recommend him. Thanks Bob! :) Abby & Jon

    Training Mentor
    December 15, 2023

    We use Bob at SushiWP for our website. He comes highly recommended as a reliable and professional web developer. Excellent communication and high quality work.

    Paul Weller
    December 15, 2023

    Brilliant service. Bob is extremely knowledgeable and efficient. He explains everything clearly and delivers results in a timely manner. I highly recommend his services. Thank you!

    Lee Downer
    December 13, 2022

    When creating the website for the Duke of Connaught's Own Club, Bob was tasked with one thing; that when people open our page, the reaction is "Wow, where do I go first". Bob did not disappoint. He has developed a first class site that shows off all that is good about our Club. A very friendly guy and very easy to work with. I cannot recommend him highly enough.

    Darcy's Bistro & Bar
    October 28, 2022

    Nothing is never to much to ask , we are a new business and litrally bob has just helped us lift it of the ground with no stress as you have so many things to think about when opening a new business! .We just gave a few very vague ideas and bob put the whole website together , thank you so much :)

    Really really pleased with my new website. I love it! It works brilliantly, most of our clients book online and we always get great comments from them about how good our web site is. Bob was great at listening to what I wanted and how I wanted it to look and work. He goes that extra mile, several in my case as we made quite a few changes along the way. We need to update our web page weekly with new content and Bob made that really easy for us to do and created a video to show us how to do it. I highly recommend him to anyone wanting a brilliant web page. Thanks a million Bob, its so good to have a web page I am really proud of.

    barrie bampton
    September 23, 2021

    We have been dealing with Bob for over 9 years and have found him to be very professional Always on hand for any support if needed Would highly recommend this company

    Swanmore Cars Admin
    September 16, 2021

    Fantastic service from bob from start to finish took time to explained every step and was very patient with me who is not grate with computers and even took time out to come and show me how things worked definitely recommend to anyone for a website

    Mark Warr
    September 14, 2021

    After the 1st lock down we realised we needed a stronger website , Bob came as a recommendation and at the 1st meeting both companies clicked which is so important, At Sushi Wp they listen to our ideas and our vision on how we wanted the site to look and function, over coming issues with site traffic and bespoke development to help us give our customer a great web experience.Great Work Bob and his team

    Pip Weller
    July 1, 2021

    Bob has created our dream website. It's everything we wanted and more! Bob has gone above and beyond and is always gets back to you straight away. Highly recommend SushiWP

    Hazel Hopkinson
    November 11, 2020

    Bob at SushiWP has proved to be invaluable in building my businesses new website! He is not afraid to talk to you personally rather than via email and doesn't blind you with science when discussing the technicalities of the World Wide Web! I would highly recommend this very patient human.

    Simply Hog Roast
    February 6, 2020

    Great firm, very professional and easy to deal with. Great communication, modern and vibrant ideas. Awsome value for money. I can easily recommend SushiWp to everyone looking for a decent website and many more related stuff. I Will be using them again soon. Thank you Bob. Great stuff. Raffa Ziegler Simply Hog Roast

    SushiWP has been my website design & development partner for a couple of years now. In that time they replaced my very out-dated website with a streamlined new one that has resulted in a steep increase in orders, thanks mainly to a successful search engine optimisation & marketing campaign that has elevated many of my products onto page one of Google. I'd happily recommend them to anyone!

    Orbitpress Limited
    February 18, 2019

    SushiWP have always been very helpful, friendly and quick to respond to any issues we've had regarding our website or emails, sorting them swiftly so we can get on with our business. We love our latest website design. Orbitpress would definitely recommend them.

    Ellie Whitehall
    February 18, 2019

    I found Bob to be really easy to work with. He really understood my needs and developed a website that I am really pleased with. Any changes have been made quickly and easily. I would definitely recommend SushiWP.

    Nik Kershaw
    February 15, 2019

    Web design and hosting is a completely foreign world to me so I need a company I can trust to guide me through it. SushiWP are that company. They are knowledgeable and creative and any issues that inevitably crop up from time to time are dealt with promptly and with little fuss. I can't recommend SushiWP strongly enough.

    Spec Lens
    February 15, 2019

    SushiWP have served me well in creating and supporting my commercial website. They provide a friendly, professional creative, supportive service.

    Sue Adlam
    February 14, 2019

    The support that I've received from Bob of SushiWP has been totally amazing. I totally trust his integrity as a business owner and he is very personable/easy to chat to. His expertise and advice is always given with generosity and I trust him to offer the right options for me based on what I need and what I can afford. A rare commodity not often found in business - it's good to know that there are experts around that not only know their industry well, but take the trouble to consider how that applies to each individual - a truly bespoke service.

    Barnaby Howe
    February 14, 2019

    Super service and a great website.

    Sam Colverd
    February 13, 2019

    Since Sushi WP rebuilt my website, enquiries have increased and Bob was really helpful in sourcing and testing a great online booking system which has transformed my business! Highly recommended.

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