Internal Linking

Internal linking refers to the practice of creating links that go from one page on a website to another page on the same website. These links are crucial for several reasons: they help website visitors navigate your site, assist with information architecture and website hierarchy, and they spread link equity (ranking power) around websites.

Imagine your website as a house with multiple rooms (web pages). Internal linking acts like doors between these rooms, allowing visitors to easily move from one area to another, thereby improving the flow and making the whole house more user-friendly. This is especially important for new visitors who are discovering your website for the first time, as it helps them find relevant information quickly and ensures they spend more time on your site.

From an SEO (Search Engine Optimisation) perspective, internal links are vital because they guide search engines like Google to find and understand all the pages on your site. Links tell search engines about the structure of your website and what pages are important, which can influence your site’s rankings in search results. By using clear, descriptive text in your links, you can help search engines better understand the content of the linked pages, which may enhance their ability to rank those pages accurately.

Effective internal linking can significantly improve both user experience and SEO performance, making it easier for both visitors and search engines to make the most of your website.