User Intent

User intent refers to the purpose or goal behind a person’s search or action online. It’s what you’re really looking for when you type something into a search engine. Here are the key points:

• Understanding Needs: User intent is about understanding why someone is searching for something. Are they looking for information, trying to buy something, or wanting to visit a specific website?
• Types of Intent: There are generally three types of user intent:
  • Informational: When someone wants to learn more about a topic. For example, “How to bake a cake.”
  • Navigational: When someone wants to go to a specific website. For example, typing “Facebook” to go directly to the Facebook website.
  • Transactional: When someone is looking to make a purchase or complete an action. For example, “buy running shoes online.”
• Improving Search Results: By understanding user intent, search engines can provide more accurate and relevant results, making it easier for people to find what they need quickly.

Think of user intent as the reason behind your online search, helping search engines understand and deliver the best possible results for you.

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