For about two decades, getting found online came down to one thing. You wanted to be near the top of Google. Climb the rankings, earn the clicks, win the work. Easy to explain, even if it was never easy to do.
AI can build your website. But who checks the work, looks after it long-term, and is accountable when things go wrong? Here is the honest answer that most AI builder ads leave out.
Your content could be the smartest thing on your website, or the thing quietly working against you. Here's how to tell the difference.
The gap between businesses that get found on Google and those that don't is rarely about budget. It's almost always about the basics.
Switching your core toolset isn't a decision you take lightly. Here's why I made the change, and why I haven't looked back.
