International SEO • Hampshire
Not an extension of your UK SEO, but a different approach entirely: different market, different competitors, different rules.
Targeting a new country?
A local-language version of your website is essential, but translating your UK content word for word doesn't get you found.
Search engines, and AI search tools, treat every country as its own market: different competitors, different search habits, no existing trust.
The content needs to be rewritten for that market: local currency, local terms, local examples. Translation alone tends to show up in the traffic numbers within a few months, and not in a good way.
Targeting a new country?
I can research, structure, and write. I can't invent your business from nothing.
If I don't know what makes you different, the content ends up generic, and generic content doesn't rank, in traditional search or AI search.
Before and during the work, I need:
If you provide me with too little information to work with, I'm filling the gaps with general knowledge and AI-assisted drafting. It reads fine but it doesn't convey your expertise and knowledge.
Clients who stay involved throughout get content that sounds like their business.
Clients who hand it over and disappear get content that sounds like anyone's.
Regular communication, progress meetings & open discussion are the key to a successful working relationship.
Deciding whether a country is worth targeting is a business call, not an SEO one. That's for you to establish before getting in touch.
Haven't worked through these yet? Get in touch if you have any questions before addressing these considerations.
International SEO Pricing
Prices will vary depending on your market niche, competition and the countries you want to target
Covers the technical architecture and hreflang implementation, native keyword research, competitor analysis, and the first set of genuinely localised content.
The technical architecture already exists, so this funds fresh keyword research, competitor analysis, and localised content for the new country.
Covers continued content development, local link building, technical monitoring, and monthly reporting specific to that country.
These aren't fixed quotes. What you actually pay depends on an honest look at your site, your market, and what the strategy needs. The starting point is a conversation.
Let's have a no obligation chat about the challenges you're facing and I'll come up with a solution built around your business.
FAQ
Making your site findable and trusted in a country you don't currently operate in, technical setup, local content, and local trust signals your UK site already has here.
Domestic SEO builds on a presence you already have. International SEO builds one from nothing, in a market with no existing history or trust.
Longer than domestic SEO. Little visible movement for the first few months, meaningful results typically take the best part of a year.
From £1,200/month per market, plus a one-off setup fee. Exact numbers depend on the country and how competitive it is.
The ongoing retainer, yes, each market runs and is billed separately, since the content and local authority work doesn't share across countries. Setup is cheaper for each market after the first, since the technical framework only needs building once.
International SEO is a very labour intensive process. Native content, local backlinks, and local trust all have to be built from scratch. Content across each country version of your website must be localised to make it more relevant. This takes time.
Usually not. Subdirectories (fr.example.com) on your existing domain work well for most businesses. This will be a version of your main website, rewritten & translated to match the local audience of the country you are targeting.
In this case, international SEO isn't the right tool for you, paid search or paid social is. Paid gets you visibility in that market immediately, you're paying for placement rather than earning it. SEO is what keeps working after you stop paying for every click. Most businesses entering a new market are better off doing both: paid for presence now, SEO building toward not needing to pay for every visitor later.
Book a free call. I'll look at your website, tell you honestly where you stand, and what I'd actually do differently. No hard sell. No obligation.
